Other ideas
We dismissed these ideas, but if you found something interesting here, do not hesitate to tell us !
Recreating key visual in 3D and 360° using Tiltbrush, as Zaha Hadid studio did with the architect's drawings.
Why no
More interesting for public launch
amber and blue portraits
Shooting people face with a special infrared camera after they tasted Martell Cordon Bleu Extra, to show what zones are being activated
Why no
Probably same patterns for everyone and might be too trippy
abstract moments
Using EEG and generative design software to create beautiful abstract personalized paintings after a person tasted Martell Cordon Bleu Extra. A website would have accompanied it for anyone to create its own distorted painting.
why no
Too little time to be ready for 18th, September
Kiss room
Shoot Martell Cordon Bleu Extra in "la Kiss Room", to create diffracted and optical shots.
Why no
Too little contents and variations
light moments
Create distorted backgrounds, each one with a different material (gold, steel, etc.), to shoot the bottle in front. The idea was to create different blue and amberish atmosphere with lights, corresponding to the sky of key consumption moments (evening, sunset, night, sunshine). Like distorted Rothko paintings. 
why no
This idea is included into parametric lights, in a digital way.
diffracted emotions
Shoot beautiful portraits of people after having tasted Martell Cordon Bleu Extra, thrilled by the experience and the extraordinary taste. The background behind them is diffracted, in a kaleidoscopic way. Backgrounds are key consumption places (hotel bar, cocktail bar etc.).
why no
Consuming the product seems here a personal only experience.
thank you !