MAIN INTENTIONS
a mixed and rich extraordinary world
What if we could reinterpret the key visual in an infinite ways, creating a whole new Martell Cordon Bleu Extra universe ?
Using 3D and parametric design, we will create distorted forms and reflections inspired by Martell brand and by Cordon Bleu Extra singularity. These beautiful and almost abstract images, amber & blue contemporary Turner's or Rothko's, will be a perfect backdrop for the star of the show, the bottle, placed in the center.
The patterns we will create are not random. They will tell our audience something about the product and its experience, about its smoothness, about its intensity, about its extraordinary taste.
SIDE NOTES
using the power of 3D to create never-seen-before diffracted forms
Generative and procedural design are all the rage today in visual arts. We bring these avant garde techniques to Martell, to reinterpret in an infinite ways the Extra key concept and visual. We can choose any variables we like as diffraction and distortion factors (moment of the day, intensity or smoothness of a tasting note etc.), to tell a physical story within this digital creation. Reworked by 3D artists, these images will be beautiful and animated backgrounds for the bottle to shine.
FORMATS AND NETWORKS
An infinity of stories to tell
For each image we will choose a material base : gold, steel, orange peel, cinnamon texture etc. That means we will have a unique story for each format we create, focusing on key aspect of the brand and product. A story told in video, gigs, pictures.
