MAIN INTENTIONS
a magical lantern to explore the blue night
We will create an anamorphic fragmented stained-glass window, representing Martell Cordon Bleu Extra bottle. Lights passing through its amber and blue fragments will be diffracted and spread all over landscapes, places and people, as if the extraordinary inside the bottle reveals a new angle, their true beauty.
We shoot during "l'heure bleue", that hour between day and night, that hour where everything can happen, that hour when amber meets blue.
The places and landscapes we choose represent the many facets of our audience lifestyle : a contemporary building facade, a beautiful forest, a hotel bar...
Positioned at the very center of the pictures, gifs and videos we'll produce, the glass sculpture will finally turn into the real bottle for a beautiful and elegant reveal.
SIDE NOTES
japanese and optical art inspired shots
In L'enfer de Clouzot, you can see how optical art and diffracted filters can totally reveal a person emotion. In Japanese culture, lanterns are a way to change a known landscape to something magical and new. Making the bottle that gate to a new world allows us to shoot different setups (landscapes, people, etc.) with a totally new angle, the amberish light revealing parts in a mysterious way.
FORMATS AND NETWORKS
instagram-ready pictures
People and landscapes are among instagram favorites. We capitalize on that trend, wit our own twist, our own natural filter.
