MAIN INTENTIONS
Be curious about what's inside
Different luggage for different traveler type.
In each luggage there is of course a Martell Cordon Bleu Extra bottle. We will pass all these luggage through a x-ray scanner, exporting static pictures and videos that we will rework in post-production. Inside the bottle, we will show "real" cinnamon sticks, oranges, figs and almonds, surrounded in the amber color of the liquid and glowing from the inside with blue light. Passing through amber, that light will spread all over the other objects inside.
SIDE NOTES
a different take on lights and colors to emphasize what's inside
The X-ray pictures will be amber and blue. We will focus on the bottle that irradiates towards other elements of the composition. Ingredients glowing lights show how extraordinary the taste is.
FORMATS AND NETWORKS
a format for every target segment
Changing the elements of our composition will allow us to show different profiles : business traveler, weekender, partygoer, long traveller... These formats works exactly as the objects visual composition people love, but in x-ray.
